online social movement LAUNCH DESIGN
The Imperfect Boss SOCIAL MOVEMENT + ONLINE SUMMIT
Squarespace Website Design, Visual Branding + Logo, Social Graphics, Promo Graphics, Virtual Summit Website + Live Access Design, Content Library Design
The Imperfect Boss is an online social movement, led by Ashley Beaudin, for women longing to be liberated from perfect, so that they can bring their gifts to the world with confidence.
The Imperfect Boss is a movement for women longing to be liberated from perfection and empowered to be real.
Real, Fun, Brave, Imperfect, Vulnerable, Bold, Empowering, Inspiring, Confidence-Building, Encouraging, Passionate, Supportive, Raw, Connection-Based , Dream-Building, Honest, Refreshing, Innovative, Disruptive, Transformational
enrollment + revenue
The Imperfect Boss Online Summit enrolled 72 participants, with a revenue of $3,750, and a 7% interest list conversion rate. The overall Imperfect Boss Social Media Movement on Instagram (#theimperfecboss) had over 1,000 participants in September 2017.
The Imperfect Boss Campaign partnered with 6 sponsors, with a total sponsored value of $9,500.
The Imperfect Boss Campaign partnered with 150 Influencers and 45 Encouragers to spread the word and promote the campaign on social media, especially Instagram, resulting in further marketing reach and an expanded audience.
The Imperfect Boss' new branding was designed in a way that allows for brand extensions, such as the Imperfect Boss Camp, Heart Rallies, and a monthly membership called "Confidence for Breakfast". This flexibility to support new brand opportunities creates brand consistency, an unparalleled brand experience, and reflects a positive ROI.