online social movement LAUNCH DESIGN

The Imperfect Boss Social Movement & Online Summit

Squarespace Website Design, Visual Branding + Logo, Social Graphics, Promo Graphics, Virtual Summit Website + Live Access Design, Content Library Design

The Imperfect Boss is an online social movement, led by Ashley Beaudin, for women longing to be liberated from perfect, so that they can bring their gifts to the world with confidence.

View Live Website

“Janessa is one of the best creative professionals I’ve ever worked with since running my online business. She does everything with such excellence from the intake all the way to the finished product. Janessa was able to take my creative vision and communicate it through every design detail, crafting the ultimate brand experience for my audience. I am so inspired by working with her and I wholeheartedly recommend her for anyone who is looking to take their brand to the next level.”

— Ashley Beaudin, The Imperfect Boss

Purpose Statement:

The Imperfect Boss is a movement for women longing to be liberated from perfection and empowered to be real.

Brand Attributes:

Real, Fun, Brave, Imperfect, Vulnerable, Bold, Empowering, Inspiring, Confidence-Building, Encouraging, Passionate, Supportive, Raw, Connection-Based , Dream-Building, Honest, Refreshing, Innovative, Disruptive, Transformational

LAUNCH RESULTS

enrollment + revenue

The Imperfect Boss Online Summit enrolled 72 participants, with a revenue of $3,750, and a 7% interest list conversion rate. The overall Imperfect Boss Social Media Movement on Instagram (#theimperfecboss) had over 1,000 participants in September 2017.

Sponsorships

The Imperfect Boss Campaign partnered with 6 sponsors, with a total sponsored value of $9,500.

promotion

The Imperfect Boss Campaign partnered with 150 Influencers and 45 Encouragers to spread the word and promote the campaign on social media, especially Instagram, resulting in further marketing reach and an expanded audience.

brand extension

The Imperfect Boss' new branding was designed in a way that allows for brand extensions, such as the Imperfect Boss Camp, Heart Rallies, and a monthly membership called "Confidence for Breakfast". This flexibility to support new brand opportunities creates brand consistency, an unparalleled brand experience, and reflects a positive ROI.