online social movement LAUNCH DESIGN

The Imperfect Boss SOCIAL MOVEMENT + ONLINE SUMMIT

Squarespace Website Design, Visual Branding + Logo,  Social Graphics, Promo Graphics, Virtual Summit  Website + Live Access Design, Content Library Design

 

The Imperfect Boss is an online social movement, led by Ashley Beaudin, for women longing to be liberated from perfect, so that they can bring their gifts to the world with confidence. 

 

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Purpose Statement:

 

The Imperfect Boss is a movement for women longing to be liberated from perfection and empowered to be real.

 

Brand Attributes:

Real, Fun, Brave, Imperfect, Vulnerable, Bold, Empowering, Inspiring, Confidence-Building, Encouraging, Passionate, Supportive, Raw, Connection-Based , Dream-Building, Honest, Refreshing, Innovative, Disruptive, Transformational

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LAUNCH RESULTS

enrollment + revenue

The Imperfect Boss Online Summit enrolled 72 participants, with a revenue of $3,750, and a 7% interest list conversion rate. The overall Imperfect Boss Social Media Movement on Instagram (#theimperfecboss) had over 1,000 participants in September 2017.

Sponsorships

The Imperfect Boss Campaign partnered with 6 sponsors, with a total sponsored value of $9,500.

promotion

The Imperfect Boss Campaign partnered with 150 Influencers and 45 Encouragers to spread the word and promote the campaign on social media, especially Instagram, resulting in further marketing reach and an expanded audience.

extension

The Imperfect Boss' new branding was designed in a way that allows for brand extensions, such as the new Imperfect Boss Camp, coming later in 2018. This flexibility to support new brand opportunities creates brand consistency and reflects a positive ROI.


moodboard

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brand board

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logo stamp with ribbon

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extended color palette

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campaign home page

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online summit logo

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Online Summit sales Page


live access campaign page


contact page

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custom illustrations

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declaration graphic

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custom number icons

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participant graphics

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custom balloon graphic

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speaker graphics

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SOCIAL share graphics

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social profile graphics

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facebook group cover photo

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twitter COVER PHOTO

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