Brand design

Bultema Group

Branding, Logo Design


Bultema Group is a full service marketing and design studio located in Grand Rapids, Michigan, with experience in communications, public relations, website design and development, reputation management, corporate communications, media relations, brand development, and more. They partner with businesses and non-profits to implement strategic marketing, public relations, communications, and creative campaigns. 

Bultema Group Logo by Janessa Rae Design Creative

Brand Attributes:

Story-focused, Compelling, Impactful, Engaging, Curious, Committed, Socially-aware, Focused on making things better.

“Janessa impressed our team from the start. She is self-disciplined, highly-motivated, diligent, and thorough. Her collaborative and creative approach produced excellent work. And she pours into people—she makes things better, and it’s a beautiful thing.”
— Gwen Vryhof Bultema, Owner of Bultema Group

typography palette

Main logo font is a hand-customized version of Sweet Sans Pro

Bultema Group Type Palette by Janessa Rae Design Creative

Horizontal Logo

Bultema Group Horizontal Logo by Janessa Rae Design Creative

PHOTO STYLING with stacked logo

Bultema Group Logo Design by Janessa Rae Design Creative
Bultema Group Photo Styling & Branding by Janessa Rae Design Creative

see what bultema group is up to: